Attracting new clients to your salon need not be a huge and grand affair. By following a few simple yet effective strategies you can do so quickly and without breaking your bank.
Implement these tips and you should surely be successful in your goal –
Create digital based marketing strategies – The age of flyers and posters and advertisements in the print media as part of marketing and publicity strategies are long gone. What is relevant today is a highly visible online presence so that potential customers looking for salon services in your locality over the Internet find your website at the top of results pages of major search engines. This immediately gets the attention of searchers. It results in a flow of greater volume of traffic to your website, either as queries now which will convert to customers later or confirmed clients walking through your door and become a part of client base.
This phenomenon has been apparent in recent times after the exponential boom in usage of Internet enabled devices, especially smart phones.
Get a well known digital marketing agency to design and develop a user friendly and attractive website for your salon and have it SEO optimised to strengthen online presence and visibility.
Install technologically advanced equipment – If there are five salons and spas in your area and you want to get ahead of the pack, you have to do something different from the others. As most options in a beauty salon are almost the same and standardised, the best way is to upgrade on what you already have – equipment being one such example.
Invest wisely in the best aesthetic medical devices. The most common ones are laser and IPL machines for permanent hair removal and skin rejuvenation, tattoo removal and microdermabrasion. Once word gets around that you have invested in state of the art technologies and offering the same to your patrons you can be sure that there will be a rise in the number of new clients willing to try them out.
A word of caution though, do not invest heavily as the returns will be spread out over a long period till such time that demand really takes off and your machines are running to full capacity. Either buy well maintained used devices or take them on lease on monthly rentals. Your capital will be free to be invested in core activities.
Personalised touch – There is nothing to beat a personalised customer approach to draw in new clients. Have your staff remember the first names of all clients and their likings, favourite beverage, hot towels or such things. Call them up a day or two before to remind them of their appointment. The main benefit of this approach is that a satisfied and pleased client will be your indirect publicity agent. Once word of mouth gets around and one client brings in another friend or relative, your appointments schedule will fill up in no time.
Trained and qualified staff – This has the same effect as the previous point. Qualified, trained and experienced staff will offer optimised services which will bring in more clients. This will also help to enhance your reputation as a salon. If for example, word gets around that you have the best makeup artist in Melbourne or wherever your salon is located, you will not be short of celebrities or soon to be brides queuing up for your services. The same will be the case for all types of services – hair styling, bleach, facial or any other. You simply must have the best staff on board and people should know about it.
These are some of the tips that you can use to attract more clients. What method to be used depends of course on the many variables pertaining to the location of the salon and other factors.